Ads Without Eyeballs: Online Shopping's AI Agent Problem
E-Commerce Face Existential Threat as Autonomous Shoppers Bypass Ads
The online retail industry spent decades honing how to nudge people into clicking the buy button. Now it faces a customer who doesn't want anything at all: the artificial intelligence shopping agent. Agentic commerce could hollow out retail media and force a shift in how platforms monetize.
The online retail industry spent decades honing how to nudge people into clicking the buy button. Now it faces a customer who doesn't want anything at all: the artificial intelligence shopping agent. Agentic commerce could hollow out retail media and force a shift in how platforms monetize.